You hear it in videos an read about it in articles, Personal Branding. It’s not the same at product branding. Many have misunderstood what personal branding is all about. It’s more than putting a picture or video on a website.
Start with the end in mind. Who are you? There’s alot about you that people will want to know. You’re a Mom, a Wife, A Sister, a Daughter, a cook, a dog washer, a runner, an arobics instructor, a PTA volunteer and on weekend - you volunteer at the local soup kitchen. All of this is your personal brand.
You like doing what you like doing, but there’s a reason I’ve brought this up. Your interests create connections with other people. I’m into classic cars, which makes it easy for me to connect with people who have and enjoy classic cars.
Who do you think about when I say “Personal Brand”? Trump, Oprah, how about Rachael Ray? These are some of the people who have great personal brand that you can learn from. Look at George Foreman, ever seen that cool grill he sells? Infomercial loud mouth, Billy Mays? Yes, even he is a personal brand. Even has his own tv show Pitchmen. But, you don’t need a TV show to have a personal brand.
Look around at your internet websites. Who or what are you marketing? Many who have a business have put the wrong foot forward. Look at the trend in dentistry. The want to put the focus on their brand and not on the dentist, but WHY do people goto their dentist? Not because they’ve got a cute, catchy name and logo. They go because of the doctor. Doctors and Lawyers have really got to put the focus of their marketing back into their own person brand.
People buy from people they like. Remember this. You want people to get to know you and maybe they’ll even like you. when you share information about yourself, people will begin to like you if there’s a connection. Share your story, share your life, and don’t be afraid to share everything. It’s REAL life. Not an ad. Connections are the root of personal branding.
Start of with your story. Why do you do what you do? Maybe you’re a mother who got sick of someone else raising your kids. You’re job was eliminated and you took matters into your own hands and now you’re self employed and enjoy a nice residual income. What makes you passionatie about your what you do? What do you do when you’re not helping people look their best? When you tell your story, people will become pre-sold on working with you.
Don’t get caught up on the planning. Start by doing. Write your story, Take some pictures, Make the videos and always apply what you learn on a daily basis. It’s great to find out that blogging is a great way to connect with people, but if you don’t build a blog it won’t matter. So, take action now and begin today.

