There is so much hype inside the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimization can be specialized but only usually while you got it completely wrong from the outset - your website that is. If you did not employ an SEO consultant to provide you with the run down Before you decide to start building then you probably finished up with a web site punctured with a zillion Search engine optimisation holes. Websites like these can take some fixing for sure. Most web designers do not know anything about SEO and what they do know they rarely implement because they are certainly not requested to by you! Not selecting a great Search engine optimization consultant is like developing a 3 storey residence without having an architect and engineer and expecting the contractor to get it right - no way.
I encounter a good SEO site once in every 100 websites. This is a poor track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So aside from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot right now to judge a websites popularity. However, it is currently super easy to produce back links of high quality in large volumes to unbalance the ranking game. Google knows it’s got to find a way to balance this out. When it does, most people’s position will probably come crashing towards the floor overnight.
On the other hand, Google always wants High quality content material - the very best it can show. Should you have this, then because content is the only reason why we have search engines in the first place, your internet site will invariably do well no matter what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever neglect that content rules inside the Search engine optimisation jungle. Forget at your peril.
We fought to get content on clients sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don’t think that you can simply add content to a site and miss out on the platform you might be adding it to. Google wants to make sure that the content material is not just the best for the keyword and key phrase requested, but it also gives the very best user experience. So ensure you cross your T’s and dot your Search engine optimisation eyes when it comes to ensuring your website delivers the best experience such as performing these :
Make certain your server is fast - Google not long ago added this one - upgrade right now if it takes too long to load your web pages
Ensure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any web page - the more the better for Google
Make sure that if you are using a Website cms that the URL’s are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content to your website (maybe you have a flash site), then at least add a weblog attached to your site - this helps a whole lot
When you next renew your current domain, renew for at least 3 years - of course longevity exhibits maturity and improves trust
Backlinks and more inbound links
And lastly do not stop back-linking. Right now it is the powerhouse for Search engine optimisation but don’t rely on this for the long term.
So I hope this has helped ‘de-hype’ some of the Search engine optimisation resources available and helped you along the Search engine optimisation highway a little bit further.
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