Article marketing has always been though of as a good marketing tool from the time of print media all the way up to the new internet media. Well-written articles on a vast array of topics are needed more than ever as new internet mediums, such as ezines and the ubiquitous websites, up the potential audience for such articles. Consequently, article marketing has achieved even greater success in this new period of commerce.
When someone is looking to advertise for their business, they usually will turn to a critic and have them write an article about the business. And when that happens usually the business will be flooded with more customers, but then if the review is bad, then the business will lose business.
There are so many businesses that want to get free adverting for their company, that they will come up with some very good treats to get new customers. And then they will do whatever it takes to keep their customers.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author’s website to read more
Established publishers who accept the articles already have a captive audience of likely customers. People who read the articles are concerned most of all with content, suggesting that they could be in a position to buy items or services relating to the content. Buying a comparable list of those high-quality leads would be very expensive. But writing an article only requires a minimal investment of time.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author’s bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
A further improvement to conversion rates can be made by providing an email address that readers can contact to subscribe to the author’s newsletter or website. It is best to make this action as simple as possible to increase the chances of readers opting in. Then an auto-responder can send automated messages to those who’ve signed up that point out certain features of the author’s website they might be interested in.
By giving publishers in related fields access to certain content, a business can expect an increase in website traffic at minimal cost, qualified lead production, and a significant improvement in brand awareness and sales.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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