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PPC marketing for beginners, short for Pay-Per-Click, is a well used method of online marketing. You might see it on websites as sponsored links but you will be most used to seeing it on search engine results pages such as Google, on the right hand side and the top of the results page.

Pay-per-click basics is putting adverts that might be text ads or also banners and are paid for. They are normallyseen next to organic search results, where an advertiser will pay a set amount for a visitor to click on these links and take them to the target page. When a visitor sees your ad, you won’t get charged. But each time a viewer clicks on your ad, you will get charged for every time they click.

In a nutshell, PPC marketing for beginners is making the highest bid you will want to pay to result in your chosen ad being as high as you can in search results for a certain keyword. An advertiser will do it by carefully selecting keywords that are relevant to their website, product or service.

The more that you want to pay for each click then the closer to the top your ad will be seen to give you more views and greater numbers of visitors to your site. Whenever a visitor clicks on your advert they will be forwarded on to the website you chose and you would be made to pay whatever cost you agreed for your clicks.

As it is fast in promoting a link to a site, PPC marketing for beginners is a great method to get started. Activation is very fast. PPC ad activation is very fast, being live in a short time period of getting your campaign set up and deciding the cost of each click.

PPC marketing for beginners lets you bring more traffic that is actually targeted, on top of the traffic that comes from visitors who have come from organic search results. These are pay-per-click basics. Visitors are highly targeted to the service, product or business you promote. They are seeing your ad because they are searching for the same keyword that you used to place you bid on for your ad.

Another good thing about ppc marketing for beginners to online marketing is the fact that the search engines you use to build your campaigns will have the ability to give you statistics and let you keep a watch on both the number of visitors you get, how long they stay around for and also what they are actually looking at as in which pages on your site they look at. This information can be used to analyse and readjust your ads performance and make any required changes to get the most out of your pay-per-click marketing strategies.

If you want to learn PPC marketing for beginners, then you need to find the best, most value for money information on the web. Follow the links to find out about pay-per-click basics and how to become an expert without emptying your pockets.

Facebook is doubtlessly a tremendous social network which has been able to surpass every other online network. It stands apart from the others by allowing its users to merge their Internet identities with their real world existence. Many different people from all walks of life gather on Facebook to share and learn. This is definitely good news for marketers who want to try a new and powerful avenue for reaching their target audience. Facebook provides you with a venue to meed all your marketing needs and you should try it right now! There is a great number of reasons why you should, however the most important reason is that this social networking site has literally millions upon millions of actual human beings that have unlimited interests. Facebook users devote a significant part of their lives to the site during the course of socializing, meeting new friends, communicating with existing ones, playing games, and joining discussion forums/ making wall posts to groups with which they are involved. If you know anything about Facebook, then you can understand how you could be using Facebook as a venue to reach potential customers and effectively market your business with a little smart planning.

Facebook has turned out to be the biggest social network in the past few years of Web 2.0 domination. It’s not only to help people connect and interact with one another; it’s a wonderful way to find a market and niche for your new product or business. So if you’re an online marketer and you haven’t yet started making use of Facebook’s medium to spread the word about your product, you’re missing a golden opportunity to mine a potential market of millions of prospective clients. Facebook has become the favored place for people to contact their crowd of friends, and they spend a lot of time there talking with old acquaintances, forming new relationships, playing online games, and joining groups that interest them. Now, imagine your message being displayed to such active set of people. Your website will gain untold amounts of traffic, and even get you more eventual business that’s profitable. This article explains how you can use Facebook to bring more attention to your product or service to gain a following.

Monetizing ads on Facebook is fairly new and did not begin until the users reached nearly 2 million. They launched a service called Social Ads that lets you display targeted ads on Facebook. Compared to other PPC services like Google Adwords, Facebook’s Social Ads service is much more straightforward. These ads can get a good response because you have an option to target them to users according to their age group, interest, gender, etc. The biggest concern when you’re running such ads is that you don’t want random people clicking on your ads. However, Facebook’s Social Ads and their advanced targeting feature, makes sure that your ads are only displayed to the demographic of your choice. You can get an increase of traffic on your site by making sure you have a higher click-through-rate. If you want, you can also add a relevant picture to your ad, something that you shouldn’t ignore. You’ll be able to increase the trust factor and the appeal of your ad, making it more responsive.

If you don’t want to spend money on Social Ads, you can promote for free on Facebook by creating pages and forming groups. This way, you’ll be able to get to a large number of prospects and get viral marketing for your business. All you have to do is create your own group or page in Facebook that focuses attention on your product. Then you need to get as many people as you can to fan your page or to join your group. You can always get people to join your group by inviting them, but that doesn’t work with pages. If you want to market through your page, then you’ll have to use other advertising and marketing mediums to get traffic to it. Groups and pages are both effective ways to attract prospective buyers and build up your business.

Unlike other social media, Facebook is considered to be a more business-oriented resource because of the tools and opportunities it offers. If you use it right, Facebook can really help your business and assist in marketing your products and services to a fresh customer base. With enough trial and error, you’ll find the perfect method to generate huge amounts of traffic using Facebook.

Making ads on Facebook can be a monotonous task. If you’re making income with Facebook pay-per-click, then look at investing into FB Ad Manager. It is an astounding tool to automate the operation of producing Facebook ads.

Now is a good time for businesses to steer away from the more traditional methods of promoting their products or services and embrace the power of online advertising.

A report published recently by Forrester Research stated that the global economic downturn would have no damaging effect upon online advertising, in fact it would accelerate the shift of media spend to the internet. In the UK, online advertising spend has already topped 3 billion and by 2013 it is predicted that 15% of all European advertising budgets will be spent online.

There are several ways to make online advertising work for your business but one of the quickest and most effective ways, in the short term, is to employ a Pay Per Click management company to launch a PPC campaign.

Pay Per Click or PPC is a method of internet advertising, which allows businesses to buy their way to the top search results pages for relevant keywords and search phrases. Businesses buy advertising on certain search phrases and are then charged when a person clicks through to their website.

Pay Per Click is a great way of creating a buzz about your business - it is a relatively low cost form of advertising and it drives traffic to your website almost immediately. Compare this to the slower, traditional forms of advertising such as the Yellow Pages - you wait weeks for the directory to be delivered to potential customers and then have no guarantee they will even open it as recent research has proven that more people look online to find businesses.

Then there is the lack of flexibility with traditional advertising methods - once an advert has been placed in a directory, magazine, or other printed material there is no way you can change it until the next edition is issued and then you will incur additional costs. With a Pay Per Click campaign, managed effectively through a PPC Management company, you can have all the flexibility you want as keywords can be adjusted, added or deleted according to current market conditions.

Whilst the more traditional forms of advertising may be best suited to long term marketing strategies, pay per click is idea for short term advertising campaigns. If you cannot wait to see advertising spend converted into sales revenue PPC is the perfect solution as it can offer an immediate return on investment, especially if your website can process sales online.

It comes down to this - people are searching for what you sell at this very moment and if you are still relying on the unopened Yellow Pages, your competitors will be laughing all the way to their online banking homepage. Think now, embrace the power of online advertising and if you do it right (i.e. employ a professional PPC management company) you will drive those customers away from the competition and towards your website.

Want to find out more about ppc, then visit SEO it Right on how to choose the best pay per click management for your needs.

There could be tonnes of ways to get traffic online. If you are creating website just ofr hobby or passion, getting free traffic from social media, MySpace, or classified websites is enough.

However, if you need to market products or services, the best traffic would be from search engines, either free or paid.

1. Pay-per-click is very suitable for you if you don’t want to wait for months. Getting top ranking in Google could take lots of time to learn, test and finally ranked. Depending on your target keywords, the job could be difficult. In most cases, getting good ranking for profitable keywords is hard. Lots of websites already listed on Google for the search term.

2.Getting traffic using pay-per-click is useful for long-term success due to its sustainability. Getting pay-per-click traffic from content network is more sustainable. Using content network means less hassle with rules like quality score.

Plus, you can also forget Adwords and try other advertising programs which use content network traffic. You might consider using Adbrite, Kanoodle or MIVA. The concept is similar to Adwords, but with less competitors and of course, lower cost-per-click.

3. You don’t need to waste anything if you don’t get the traffic. You can spend countless hours for promotion, but in the end, there is no guarantee you will get traffic and make the money. For example, let say you want to get top ranking for free listings. So, you start working at getting links back to your website for the sake of getting higher ranking. Despite all your hard work, there is actually no guarantee you will get the traffic. Google is not your company, so you can’t do anything about it.

This case is similar to using social media as traffic source. You might give it a try, but in the end, there is no guarantee it will succeed. Your followers might not visiting your website at all.

However, you can reduce the risk with pay-per-traffic system. Pay to the company, whether it be Google, MSN or Yahoo, only when someone click your ads.

4. No need to waste time on irrelevant things. Take forum marketing for example. You must become active in their conversation. Those discussion could be useless. You might spend hours of time chatting and discussing things that less relevant to your website. Finally, all you do is wasting time since there is no money to be made.

The good news is, with PPC advertising, you don’t need to do all that. You need to focus on the most relevant thing, that is your website.

Keep improving and make it relevant. You will be making much more money faster and better this way.

Rapid Mass Traffic will expose more about online marketing tactics, together with powerful traffic generation. For details, log on to rapidmasstrafficx.com.

Although many will tell you otherwise, it is not difficult to get affordable pay per click traffic. If you are willing to use some of the smaller advertising services, you can easily get plenty of visitors to your website without needing to spend a great deal of money.

For some reason, a lot of Internet marketers think that companies like Google and Yahoo are the only ones that offer quality pay per click services. While these companies are excellent, they are also the most expensive. If you are on a tight budget, it might make sense for you to avoid these services and go with a smaller advertising network.

The really big companies are using the well known ad services almost exclusively. Their large advertising budgets have the effect of raising the cost per click of the popular keywords beyond the reach of the small marketer. Therefore, you need to explore less costly options for your traffic generation needs.

Consider that the large companies may try to charge you several dollars per click. A smaller advertising service may only charge you 5 or 10 cents for those same clicks. It is the same traffic, so why let yourself lose money trying to out bid your strongest competitors?

Choosing to use an affordable pay per click company should not force you to sacrifice your ad targeting ability. All quality advertising services should give you the ability to chose options such as which country your ads are shown in and what language your ad uses. These options are what makes this kind of advertising so effective in the first place.

You also want to be able to maintain full control over all of your ad campaigns. It is vital that the company you choose lets you set daily and monthly budgets, as well as maximum cost per click limits. This lets you exactly control your costs so that you can avoid unexpected expenses.

Sometimes, a smaller advertising service may not produce quite as much traffic as a bigger company does. However, since every visit you get is less expensive, you can use the cash you save to generate even more traffic. As always, more visitors means more profit.

It is a mistake to think that you need a lot of money to market your business successfully. You can advertise to plenty of potential consumers if you are willing to use some of the smaller but more affordable pay per click companies that are available to you.

Joseph has spent several years learning how to buy website traffic economically and effectively. One way he does this is by using different forms of pay per click search engine marketing. Find out more by clicking one of the links.

With the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply spend money on PPC and see instant results in the search engines.

Classic Search Engine Optimization

First I will define what traditional SEO is. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases

Pay Per Click

Now I will define what PPC is making use of Google Adwords as an case study. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are prepared to fork out for each click on their listing which results in a visit to their site - thus the term “pay per click”. At Google Adwords, you can bid anywhere from $.10 up to $50.00 for each click.

If other advertisers have picked the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is ready to spend the most shows up first and the others following in order. What PPC has granted one to do then is to easily “pay” their way to the top whereas conventional SEO takes a great deal of time and effort.

The overriding question then is how important is PPC and should it replace standard search engine optimization techniques?

Pros and Cons of Pay Per Click

First of all you must understand that PPC will never help improve your positioning in the regular editorial search results. PPC listings most always appear in a “Sponsored or Featured” area which is usually at the top or side of the regular search results. While it is nice to “show up first”, however recent studies by Comscore shows that clicks on paid search results has gone down over time, and is now ~22%. That means 3 out of 4 people will trust the results in the organic listing compared to the results in the PPC listing, and will click on the organic results - which are attributed to SEO.

Pay per click will not optimize your web page so that it reflects who you are and what you offer. If your web site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. In addition, the cost per click (CPC) is dependent on the ‘quality score’ of the web page. If it’s not effectively optimized for the search engines utilizing SEO, you will constantly be paying much more for your PPC ads in contrast to your competitors who have integrated SEO with their PPC advertising campaigns.

On the other hand, a well executed SEO plan will enhance your position in the organic search results. You will have a finely tuned web page that reflects who you are and what you provide. One particular client in the dry cleaning business was averaging 8% of their new client acquisitions from their web site. They employed a conventional SEO campaign targeting 7 keyword phrases and are now seeing 83% of new client acquisitions come directly from their website. They have been maintaining this campaign for a period of 6 months now at a cost of only $100 per month, in contrast to the $1000 per month they were previously spending on PPC marketing.

Another downfall to PPC is that when you stop paying for PPC advertising, your listings disappears and so does the visitors they bring. With the recent move by several PPC search engines to raise their minimum bid requirements, the charges for keywords are only going to increase over time as far more advertisers join the market, bid higher prices for each and every keyword and fight for the significant #1 position in the paid search listing results. With PPC advertising, it’s a bidding war that favours advertisers with bigger budgets.

In most cases, once you have good positioning in the regular search results via SEO, you will continually receive free traffic. It may require some minor adjustments from time to time but all in all brings in consistent free traffic so long as people are searching for your products or services. You are not held hostage to having to continuously throw money at search engines to maintain your listings.

SEO has to be the foundation of your online marketing strategy because in the long run, the rewards of SEO will far outweigh anything else you do.

To learn how to get your website ranked on the 1st page of the Search Engines (Google, Yahoo, Bing), visit AdVantage SEO to find the best advice on Search Engine Optimization for you.

Making money with Adwords can be risky business because if you aren’t careful, it is possible to lose thousands of dollars all without making a single penny. So how can you make money with Adwords? Follow the steps below to minimize the risk.

Set a Budget: Setting a budget is the best thing you can do for yourself when dealing with Adwords. If you don’t, it takes no time at all to rack up a huge bill if you don’t know what you are doing. Have a minimum of $100 to spend; this will give you plenty of room to make money with Google Adwords while you try to establish a profitable campaign that will then pay for future campaigns.

Too often people will just set up an ad campaign and let it run without taking a look at how it is doing; this is a huge mistake and can be very costly. There are certain steps to setting up a campaign that are very important and should not be skipped.

Focus on one campaign: It can be tempting to market more than one item, or to create more than one ad, but this can be a costly mistake. By focusing on one item at a time it is far likely that you will be profitable.

Research your topic thoroughly and be sure to pick good keywords that people are already searching for. You can find many resources online that show you exactly how easy making money with Google Adwords can be.

Know when to modify: You should keep an eye on your campaign after it is off and running. If you spend more on the advertising than the amount of a sale, you should pause your campaign.

Small changes can make all the difference, figure out what is not working, change it and turn your campaign back on. It may be necessary to make small tweaks a few times before you start to see success.

This article talked about making money with Adwords and how you can minimize your risk and try it without losing your shirt. Adwords can be a little confusing at first, but when you set a budget, focus on one campaign first and make small tweaks after it has gone live, you increase your chances of making a profit. Forget what you’ve heard about Adwords, set a budget and give it a try.

Claire Mercer, an internet marketing mentor, has successfully built a home business using the power of the internet. Her website, WealthyAffiliatesWay.com, will show you making money with Adwords and making money with Google adword.

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Social networking is a great activity with the help of which you can meet friends, dating partners and even compatible marriage partners. These days various social networking websites are operating on the internet which have great dating features, games, forums, quizzes, search options and attractive themes. Social media and networking sites have also become a great source through which you can promote your products and services. Some of the best social networking sites that are operating online are Facebook, Hi5, Twitter, YouTube and MySpace.

If you want to interact with friends on social media sites then you first have to become a member. In this article, I would mainly like to give you some essential tips with the help of which you can improve your SEO campaigns and PPC.

1. Promoting products and services If you are a member of a social networking site then you can easily promote your services and products by creating groups and communities on these sites. You can also tell all the people on your friend list about the products that your company has launched in the market recently. You can also include your personal website’s link on your profile page.

2. Improving PPC PPC is known as pay per click. In order to promote your services and products it is very essential for you to increase the traffic on your website. If you are working online then a great source of income comes through advertisements. Some companies will only pay you money if their advertisements are actually clicked. So, in order to increase the popularity of your web page you can take the help of social media.

3. Important keywords Keyword is a very important tool with the help of which one can search you online. These days people are using keywords like “James Connor Twitter” and “Alicia McGrath Facebook”. With the help of these distinct keywords you can easily locate any person who is a member of a social networking site. Even doctors are using such keywords so that their patients can easily locate them on any social media site.

4. Increasing traffic on your website The popularity of your website greatly depends on the amount of traffic you receive per hour and per day. There are various techniques and methods that you can follow to promote your web page. You can also take the help of the social networking websites to create awareness and for attracting the maximum number of users. Create a great profile and add as many people as you can in your friend list because this would really help you to improve your SEO campaign.

I am sure this article would provide you all the essential tips that would help you to improve your PPC and SEO campaigns.

If you are interested to learn more about Affiliate Marketing, please visit http://www.TheInternetTimeMachine.com, one of the leading Internet Marketing web-site.

This article discusses paying other websites for the privilege of sending people to your website.

Note that Pay Per Click (PPC) the process of paying the search engines to list a sponsored link to your website in search engine results is such a large topic that it has it’s own article on this Website.

Now you may feel some reluctance to pay for advertising, and like any expense you should ensure it’s relevant and worthwhile to what you are trying to achieve.

It’s also critical that when paying for web traffic that you ensure you know your statistics.

You need to know the number of click throughs you are getting for a particular ad in order to gauge its effectiveness.

If your not actually tracking these statistics in some meaningful way they you have no way to determine if the paid traffic is providing a return on your investment. In other words you need to know exactly how many people are visiting your site by clicking the link on the site you paid advertising on.

This is one of the areas where I see a lot of people fall down, they make the decision to buy some advertising space from another website (or mailing list) and then do not track the effectiveness of it. How can you measure the effectiveness of an ad if you are not keeping statistics? (hint You can’t!).

This is where decent ad tracking software comes into play, what you can do is set-up a new tracking link for each and every paid ad you set-up, so that you can know with certainty the amount of traffic you are receiving for it. Because each paid ad has a separate tracking link you know with certainly how many clicks you are getting on the link, and this gives you much more power as you have some real statistics you can use to gauge the effectiveness of each ad you pay for.

Now before we go into more detail, lets discuss the type of traffic you can buy, and discuss the pros and cons of each type of paid traffic method.

Banner Ad’s on Competitors Websites

This can be a great way to leverage visitors from another sites traffic. Usually you pay a fixed fee per month for the banner ad which is displayed for a full month on the website.

Depending on the amount of money you pay, it may be a fixed ad, or may be mixed in with a number of other ads and displayed on a rotational basis (e.g. visitor 1 is shown ad 1, visitor 2 is shown ad 2, etc).

Other options may include paying for a fixed number of impressions. E.g. Ten thousand impressions in theory would mean that your ad would be displayed for ten thousand visitors to the website.

It’s very important that you choose your websites to buy ad space on very carefully. Obviously you want to ensure the website has products or services related to your particular niche, and that the website does have good number of visitors.

Usually when you approach the website the webmaster can give you some statistics on how many visitors they get per day on average, etc. If they can’t provide you some real life statistics I would suggest you pass on using that website.

Using a range of various tools it is a relatively simple matter to determine how relevant the site is in the search engines.

Many people claim to be experts in the area of traffic to my website. We suggest you do some careful research yourself first before jumping in.Traffic web sites.

Another method of paying for web traffic is traffic websites. These are websites that you pay a membership fee to. and they in exchange guarantee to send you a number of visitors. Sounds good in theory, and there are many good sites out there.

Remember that generally you don’t want just any type of traffic, rather, you want targeted qualified traffic.Which would you prefer 1,000,000 people arriving at your website with absolutely no interest in your product? Or 100 people who have an interest in the exact products you are selling?

I’m sure you will agree targeted traffic wins out over sheer volume any old day. You need to ensure the traffic website you sign up with does allow targeted traffic.

Also be wary of some of the less reputable sites that guarantee traffic to your website, as sometimes they achieve this by using automated computer software. It may appear that you have received the traffic (and your web logs may confirm it) however it is all traffic generated by a computer, meaning a human has not visited your site. Result? No sales, and a waste of money.

Use reputable companies to ensure you don’t get burnt. If you see a super duper offer offering a 100,000 visitors for $1 it’s probably too good to be true!

General tips

Some general tips for any type of paid advertising.

1. Ensure your ad is of interest to and relevant to the visitors/readers.

There is no point advertising on a website or paying for an ad in a mailing list where visitors/readers have no interest in your website, most of the time you will be wasting your time as well as the visitors/readers. You will also be wasting any money you have paid for the advertising.

2. Do your sums to determine what you are trying to achieve - Weigh up the cost of the advertising, vs expected click throughs and profit. What is your break-ever point, how many sales do you need to make to break-even.

3. Use decent tracking software for every ad so you have the information at your fingertips on how many people have connected, etc.

Check out Pro Track Manager, it is a fantastic product that I use myself and recommend.

You will absolutely love what this package has to offer and exactly what it can track. It can even track where people are leaving your website from, easily highlighting web pages you may need to work on some more.

For more information on pay per click software, please visit Anthony & Tim Buchalka today. Their detailed and helpful information and free traffic courses will help you begin dramatically building your web traffic.

Making money off of the internet marketing is big business. The amount of people that surf the net reaches the billions, so that means there is huge potential for getting your products out there. People are also very willing to buy online too. The convenience of using a credit card or pay pal and getting stuff shipped is more appealing than going to a crowded store. People also turn to the internet for information and advice on what to buy. So it is the perfect place to advertise and attract people to what you offer, whether they can buy it instantly, or come to the shop once they know their product is waiting for them.

PPC: Pay Per Click means that someone that has a product, has an ad that goes up when the relevant keyword is searched. This means that the ads are relevant to the keyword and is very specific to what the client is looking for. What else is really nice about this method is that the company selling the product, pays the search engine per click on their ad. So if no one is clicking they simply need to go back to the drawing board without losing a bunch of cash.

Banner ads: These are the mini billboards of the internet. They are straight forward with some keywords and buzzwords embedded into a website, and when you click them, they direct you to the specific sites selling the product. This is a really straight forward way to advertise. People also get creative by animating the ads or adding sounds to them.

Email lists: Subscriber lists are also effective in getting you products and services out. People will join the list because they want this information in the first place, and so you send then details on changes to stock or prices. This is a bit of work but at a low cost. Plus you are giving information to clients who are expecting it so it’s a good way to keep in touch.

Search engines: Search engine optimizing is paying to get your website at the top of the list when people search keywords related to your site. Being some of the first pages to show up is really advantageous since people have short attention spans and won’t search past the first couple of pages.

Getting Help by Blogging: Blogging about your products or getting bloggers to mention your products and services is also a good way to go. This is essentially product endorsement. People tend to follow bloggers that they like and so will take their recommendations seriously. The power of persuasion has always been a solid marketing tool.

Keeping up Your Own Site: Maintenance on your website and keeping it fresh is also essential. Publishing articles about what your selling is a good way to keep your name in the game and stay on top of trends. If people know that you work on your website and change it regularly, then they will be curious and you will get more traffic.

Internet marketing is a must in terms of selling anything these days. Everyone needs to have a website and your even more successful if you can sell directly off of it with credit cards or Paypal. Internet marketing reaches more people than any other form of marketing. As the technology changes, so will the methods, so keep on top of the trends and don’t be scared to get creative and take risks!

The Internet is big business these days. With millions if not billions of people browsing 24hours a day, it’s the new gold mine for Internet Marketing . The inside skinny on Internet Marketing .