Everyone knows that one of the most effective ways of marketing utilizes chiropractic testimonials to generate new patients. The good news is, there isn’t any out-of-pocket cost to the chiropractor for acquiring them.
This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it’s very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.
Once you post these chiropractic testimonials on YouTube or any of the video sharing networks, you can be sure that the benefit is going to be amazing in terms of how many new patients and just general buzz that you generate. When people are doing a search on Google and your video comes up, in many cases theyre are eager to listen to what your past patients have said. Theyre going to want to experience the same results for themselves. This is very smart and indirect marketing.
In fact, this form of marketing is so smart and inexpensive that its vital. You cant afford not to incorporate testimonials if youre like most struggling chiropractors in 2009. What youre doing is building great social proof, and when you add to that footage of you working on various patients, youre building a kind of trust with future patients that is absolutely priceless. It’s incredible chiropractic marketing, both for the success that is generates, and for the fact its also free.
Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.
One important note is to make sure that you give your patients release forms after they film their chiropractic testimonial. What this simple paper does is briefly explain that the person is allowing their image and voice to be used for marketing purposes, and then asks for their signature. This is just being smart about video marketing from the get-go.
Set a good bar for yourself and try to obtain about two chiropractic testimonials each week, slowly building up your collection. These will grow in numbers quickly, and soon your credibility will be a hot topic in your community.
Those that are unsure about the technical component of all of this as well as the chiropractic marketing aspect should find a mentor that’s been using video marketing for several years. It will substantially reduce your learning curve so you can appear more professional.
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