The internet is bursting at the seams with SEO information and too much of it is completely contradictory. Lawyers who try to do their own search marketing are often unaware of which tasks should take precedence, which have some value, and which are a complete waste of time.
Legal professionals that decide to retain SEO specialists have the advantage of not having to make their own strategy decisions, but more importantly, they don’t have to spend the time executing the often time-consuming SEO work.
As with any professional partnership, the relationship between a law firm and its search engine professional must be based on mutual trust. While the lawyer needs to be fully aware of the tactics, progress, and results being made by their SEO consultant, they also need to trust that the SEO knows what is needed for them to succeed and isn’t doing anything that will hurt the firm’s website and/or positioning.
“A change will do you (and your website) good”. If you are unwilling to have changes made, then you simply can’t have your site optimized. While link building, social media, paid-search, etc, are all key components to getting rankings online, if you want your law firm’s site to perform for your targeted words, you have to be willing to make keyword and structural modifications to the site itself. Change is good. Keep in mind that the goal here is not to just improve your search engine rankings, but help you increase your business. Too many attorneys (and their SEOs) lose sight of this point.
The internet is a malleable, constantly evolving, place. New sites are going up, old sites are coming down. New information is added to the web every second. Couple that with the fact that search engine algorithms are in a constant state of flux and you’ve got a roller coaster of rankings.
Many law firm sites, especially older ones, are built by designers that don’t know much about optimization. These sites “look pretty” but don’t do so hot in search results because of bad structure and missing components. In extreme cases, you might have to be willing to erase a site altogether. Other times the site may be salvageable with several structural and architectural modifications. Not making these changes can cripple your web marketing. Don’t be afraid to make the big changes needed to take advantage the benefits optimization can have for your website.
Unfortunately, many black hat legal SEO companies sell magic claiming to be able to get your firm to the top of the search engine rankings in a very short time. As a result, many lawyers want immediate results and don’t trust search consultants in general. They want to spend very little money and they have very high expectations.
Our search engine optimization for law firms program is based on transparency and accountability. With too many search engine optimization for law firms program out there over promising and under delivering, isn’t it time you tried one that is accountable to you?
categories: internet marketing,search engine optimization,article marketing,seo,marketing,internet,advertising,web,internet,business,law
