The marketing style you choose for your new business is critical. It will be one of the determining factors in the success of your business. Choose carefully!
Traditionally, Network marketers were told to contact everyone they knew and introduce them to the business. I was told to ask my family, friends, and work associates. They said “give your business card to everyone within 3 feet of you”. I did those things and I will tell you it didn’t work very well. It is a very inefficient system. Most people have no interest in the product or the business. It was a tough sell indeed!
I believe that the person to person marketing of the past has value but in a much more limited way. I continue to do some of this but I’m more particular about who I approach. My travel based MLM business naturally appeals to people already in the tour and travel business. Therefore, I will offer it to Travel agents, guest house owners and the like. This has been a productive marketing technique but beyond this I rarely approach strangers about my business.
Currently the most productive marketing system for MLM’s and other Internet marketing is Attraction Marketing. The Internet immediately broadens your area of influence to include virtually the whole world. It also allows insulates you from local problems such as economic recession or political problems. The other thing that Internet/Attraction Marketing provides is the freedom to do your work from anywhere you can access the internet.
Basic Attraction Marketing
Attraction Marketing is a system of elements that makes people aware of your business and in the process, generates some income for you, while at the same time selects out the individuals who will be most likely to succeed in your business. The majority of this is done on “autopilot”, so you are able to bring many more people through the system than was possible using older techniques. The other, and really most important aspect of Attraction Marketing is personal branding. You must become and present yourself as an expert and leader in the field you represent. This system does that for you. Remember that in MLM people do not join your business, they join YOU! When you have established this system and branded yourself, you will have qualified prospects knocking on your door.
The system brings people to your site, provides knowledge, and helps prospects to know about you. Your role is to promote the system then let the system do the selling.
Imagine that your Marketing system is a wheel and the elements of the system are the spokes and hub of the wheel. ( there are variations on this but this is what I prefer) The hub of the wheel is your personal web site or blog. The spokes are the tools and techniques that bring prospects to your site. The following is a list of tools and techniques that can be used to bring prospects to you:
Free
Content/Article Marketing
Forum Marketing
Free Classifieds
Social Media: Facebook, My Space, Twitter, etc.
Video Marketing
Blogging
Non-Free
Pay Per Click (PPC), Google et al
Email Marketing
Paid Lead Services
Classifieds For Cost
Other
The final component needed to make this system work is education. You must have in place a program that can train the new members of your downline to do the same thing.
If you want your business to take off, begin attracting interested leads, become a leader and mentor, then train others to do the same. You and your bank account will be happy you did.
To your Success!
Want to find out more about Internet Marketing, then visit Mark D. Meurs’s site on how to choose the best Internet marketing training and tools for your needs.
