1. Keyword Density - This is a very important tool which should be given much thought and study. Using the keyword/s just one time each in the heading tag, title tag, and bold text will already get you a keyword density of about 5% to 20%. The keywords should be found on the high and low part of the web page; therefore, it should be used in the first sentence as well as the last one.
2. Link Popularity - Link Popularity is another strong SEO technique. Search engines do not recognize web sites if they do not have at least one link leading to their web site. Having other sites linked to your site is important if you are to get a good site ranking. The link you get should contain the keywords. Keywords should be short. If you get requests for exchange links, you should first examine the site to see if they are spamming (hidden text, repeated keywords, among others)
3. Web Site Design - If you want to get a decent ranking, you should also pay attention to your text content which should be more that the HTML content. The pages should be compatible with all the major edge browsers. Do not employ a lot of flash and Java scripts because search engines do not like them too much.
4. Title Tag - The title tag leads the pack when it comes to SEO techniques and using it right will do wonders for your SEO endeavor. The title tag should precisely contain the keyword employed on the web page that is being optimized. Each web page should have a unique title tag.
5. Page Size - Nothing can turn off a visitor more than having a very slow responding web page. As for the search engine, its spider robots will be able to facilitate a faster search if the speed of the web page is fast. So maintain your web page above 5k but not more than 15k.
6. Cross Link within the site - Doing this will help all your pages be listed by the search engines. Keep your web pages not more than three clicks from the home page. All topics with similar contents should be linked within the site which will give your site a unified image. All the pages should be linked back to the home page and your major products and services.
7. Have an Interesting Theme. You web page should revolve around a unified theme through relevant articles, tips, and FAQs among others. The content should of course have something to do with what you are marketing and then link them to other interrelated subject matters on your site. Come up with at least 200 web pages or a little more.
8. ALT Tags - ALT tags are used for text browsers in the event that images cannot be shown in the text browser so that the user will still have an idea what the image was all about. It is a good idea to put the principal keyword/s within the ALT tags, but care should be exercised lest you put more than enough which could result to lowered results or worse get penalized for life.
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