Google adwords are text content that an advertiser demands google to publish as a strategy for online advertising. Adsense is the one of the methods of placing advertisements on one’s website. These methods of advertising are exercised by companies who do not have much money to invest on sales campaigns and setting up banners.
The general format of the Google adwords is a title line or a main line followed by 2 lines of content which better describes the title. The content specified in adwords acts as the keywords and thus the advertiser comes to a mutual agreement with Google and adsense ads are published which generates revenue to a website. The ads published in the website are base on the content provided by the designers or the owners of the website and when anyone visiting a website clicks on the ads, the cost per click on that ad is given to the publisher.
Google adwords aims at publishing ads in a web page or a website. Whenever a web user performs a search in Google, the searched text or the keyword is compared with the adword. If any relevance is found the ads are then published on the resulting webpage and the position in which the website appears depends on the amount the amount bid by the advertiser. The advertiser with the maximum bid gets his ads published first. If in case an advertiser’s ads get published first, he has to pay an amount greater than the second highest bid. The amount is generally bid on a per click basis.
A number of schemes are available as payment methods. Some of the popular schemes are pay per sale, pay per click and pay per day. Special software have been developed and provided by Google to effectively manage these adword ads.
Now, let us look into the number of ways in which Adsense is used:
A website which wishes to make money out of adsense usually codes a java script. This script contains a brief description about the content of the website. Once the website is viewed by a user, this script is sent to the web browser. The browser displays the ads pertaining to the text coded in the script. If these ads are viewed by the user, the advertiser needs to pay the publisher of the website for a click on their ads. The publisher can also offer to get paid for every thousand ads he displays and this scheme is usually referred to as pay per mille. These schemes are not restricted to ads and one can refer websites also this way.
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