When you first sit down and take a look at the new website you have to market, you’re going to be working with some kind of SEO plan. SEO is somewhat like online marketing, but I’d like to discuss the difference between SEO vs. a pay per click advertising program.
I’m a great follower of search engine optimization and any kind of free traffic program that they internet has. There are so many ways to get your website indexed into the search engine and those methods are fantastic. This is great news for those of you who are starting your online business. You can obtain a lot of high quality traffic for free.
The distinction between SEO and a paid advertising program is that you’re dealing with a whole new set of rules that are completely different that any other forms of internet advertising. The biggest difference between the two is that SEO your limited to just the keywords and the niche someone is going after where the paid advertising programs have a huge selective inventory of people that might be interested in your product or service.
Let’s say you have a search term of trading. When you’re dealing with SEO, your only limited to the word trading. If a person types the word market you wouldn’t reach that potential customer. With traffic being brought to you buy the search engines your limited with the words that people are trying to use.
When your conversion rate is high after you have done your testing and you have a high percentage of people that buy your product, you can really get aggravated with SEO because you just want more traffic. Pay per click advertising has no limitations as to the amount of traffic that you can obtain to your website. What are we dealing with when we’re talking about pay per click? You’re working with banner ads, pop-ups and newsletter advertising. Sky is the limit with the amount of traffic that you can get with pay per click, where as SEO limits you in someway.
You can probably get 2,000 hits per day with SEO if you’re really that good. Would you like to know how many hits you can obtain through pay per click? You can probably get about 2,000 hits per hour.
With SEO you have to worry about how many backlinks you have to obtain to get to rank well for a certain term and that takes time to climb the ladder, whereas a pay per click advertising program has the ability to generate tons of traffic to your brand new website in an unlimited amount of time.
You just go to the site and make a banner and stick it up in the advertising rotation, if the traffic is converting well you keep it on and if it is not doing that great you can turn it off. A pay per click advertising program is a great thing for people to try.
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