If your online business has an opt in page, your opt list is probably the most important part of that business because it compares directly with the amount of potential buyers you can have.
There are various ways of expanding your list and every way gives your business the benefit of raking in subscribers and gaining customers in the long run. However, maximising your landing page’s (opt in page) potential should always be your main consideration. This is not just about getting visitors onto your business page but it is all about getting them to sign up for your benefit.
Here are the best practices of effective marketing strategists today that you might want to try to optimize your opt list:
1. Get tips from the gurus in your niche. - Visit their sites and get ideas for your own here. A technique a lot of marketers use is saving good opt in pages in their niche to what is known as a swipe file and then getting ideas for their own from this.
2. Keep users on the page by keeping your opt-in pages free from outbound links. These links will only make your visitors leave the site instead of getting them signed up.
3. Personalize your opt-in page. Most web writers entice visitors to sign up in lists by using a personalized writing style. With your own style, users can get more engaged in the offers on the page because of their personal look and feel. Your visitors will feel as if the advertisement is truly intended for them. Present interesting solutions that your visitors can do right away. Make the most out of your pages.
4. Provide ethical bribes. - A good method to get people to sign up is by using ethical bribes. The ethical bribe could be a free ebook or video guide but it is important to keep it in the niche you are in. For example if you are in the health and fitness niche you would give away something free in this area.
5. Test and tweak your opt-in page. Not all pages are good to go. You may still need to tweak your page based on your target market or on the current trends and market conditions. Some marketers use the Google web optimizer to do this. This helps allow the best possible opt in rate for the opt list.
For a great article on how to make a good opt in page by Neil Russell; The Net Cash King go to: Building Your List - Your Opt in Page
