In any PPC Campaign, the most important ingredient is keyword research. Unfortunately, sometimes keyword research can be a long and tedious thing. In a world of “you can do it fast or do it right”, is there a way to have both? Actually, there are tools that allow you do “do it fast” and “do it right”.
Wordtracker (www.wordtracker.com) and AdWord Accelerator (www.wordtracker.com) are good at giving you analysis on finding the most competitive keywords in your marketplace. It will give you bid price estimates, search volume, and help you single out the best performing ads. Adword Analyzer (www.adwordanalyzer.com) and Keyword Analyzer (www.keywordanalyzer.com) are other complimentary tools that will help you with other aspects of PPC Management.
Of course, finding keywords from these sites is only the beginning. These sites provide keywords, but not a full list of words that people use when searching what you’re promote. Consider these pointers for boosting your PPC Campaign:
Search for Synonyms of your starting list. Use word processing programs or the internet to get other ideas. Some people say tissues, others say Kleenex. You need to cover all of these to make sure you are capturing all search ” And to see if one variation performs better than another. www.LexFN.com is a useful web site that is an elaborate thesaurus
Brand names (like Kleenex) can be good, but come with their own set of problems. Google has had legal problems by allowing AdWords users to bid on trademarks, and trademarked names. Bidding on magazine names, names of companies, associations, famous people and famous places might be related to your product, so they can be effective. However, do not use the trademarked name in the Ad itself. That can get you in trouble with Google AND the other company.
And don’t forget typos or misspells. Everyone is human, and is prone to misspell a word during a search; but common typos are usually less expensive to bid on, and often have a higher click-through rate.
These are just a few ideas to help you in your keyword research. With these tools, you’ll be able to manage your PPC both properly AND quickly.
Anthony M. Flores is an expert in Adwords Management and is an Adwords Qualified Professional for www.HighconvertingMedia.com. Feel free to contact us with any questions regarding your internet marketing!