Looking for a domain name when you are starting up your online business can be a challenge, even though it seems like a small detail. The right name is important because without a good name, your company will not be properly represented. The best thing to do is find something relevant and catchy.
Follow some of these tips, and you can help avoid making some of the mistakes that have set back many would be online entrepreneurs.
The first thing that a lot of people do wrong is choose a name that is just too long. Nobody likes having to type long www. addresses, and keeping your name short and concise will increase your chances of people checking out your site.
Additionally, if you have a long name for your website, you increase the chances that people trying to access it will type in the wrong name and be directed elsewhere, which is the last thing that either you or your potential customers want.
Another pitfall is that people will create confusing domain names. A domain name is a lot like a vanity plat that you see when you’re driving on the highway. If you can read it and it makes sense, then it is a good plate. Same goes for your domain name.
The three C’s to remember are to make your domain name clear, concise and clever. But this takes some thought and tact too. You don’t want a name that will make your site the butt end of jokes either, so use good judgment.
One other big mistake that is common is the use of dashes in the domain name. These can be annoying, lead to typing errors, and they just do not reflect a business well. Try and limit your name to something that just has words.
Dashes are alright for businesses that are going to be exclusively online. This is due to the fact that most users will click on a link to reach your site. However, consider this. If someone enters the wrong character, or put a dash in the wrong spot, then they will be sent to a different site that may even be owned by a competitor.
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