If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.
Advertising for lawyers with social media: I want quick results please.
Everyone likes the idea of the get rich quick approach. Who wouldn’t want a big return with minimal effort? However, this isn’t the nature of social media. Just posting an update on a social media site won’t provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
When your efforts at lawyer marketing are nothing more than quick comments on social media sites without any substantial contributions of your own, you shouldn’t expect a great return as a result.
When you are active in social media, publishing frequent blog posts offers two important advantages:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.
The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.